Cultural Traditions as a Driver of Tourist Attraction for Domestic and International Visitors in the Municipality of Rivas, Department of Rivas, Nicaragua.

Abstract

The present research is entitled “Cultural Traditions as a Driver of Tourist Attraction for Domestic and International Visitors in the Municipality of Rivas, Department of Rivas, Nicaragua.” The study presents the research problem, highlighting that, despite the city’s rich cultural heritage, many of its cultural destinations and traditions lack adequate promotion and dissemination.

Regarding the methodological framework, an interpretive paradigm was adopted to understand the perspectives, perceptions, and experiences of the individuals participating in the study. The research followed a qualitative approach, and interviews were used as the primary data collection technique.

The interview findings indicate that the municipality of Rivas has significant potential for cultural tourism, supported by its religious heritage and cultural traditions. However, the results also reveal that cultural tourism is currently facing significant challenges, particularly the gradual disappearance of certain traditional festivities and the limited participation and awareness of these traditions among younger generations.